E-commerce spending expected to triple in ASEAN

Digital consumers in ASEAN will be spending three times as much in 2025 according to a new study from Facebook and Bain & Company.

The joint study by the social media giant and global management consultants released this week found that while consumers in Southeast Asia spent US$125 on average on online purchases in 2018, that sum is expected to more than triple to US$390 in 2025.

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Jason Thomas